This was supposed to be posted a couple of weeks ago but I've been swamped with work (read: lazy) and this gets shelved. Okay. Let's call her Amelie, shall we? So, Amelie, in one of our rare Yahoo Messenger conversation asked me for some help on behalf of her blacked out writer friend who, apparently had 15 minutes to prep for a meeting with his Creative Director regarding the Buttercup print ad. I said, I don't know if I could do this stuff for real, she just said, shoot Zafer and that's all it took: Shoot Zafer. Off I went racking my brains for a few minutes (I was in the middle of deadline rush, so bear with me) and I came up with this cliche of a headline: "Spreadable delight" with a the viz of a 5 year old kid with curly brown hair (it needs to be brown since Buttercups are, yellowish-butterish color, brown is excellent for contrast).

She said it's nice (read: you dumb, talentless-washed-up-has-been fuck, well I can't be a has-been if I'm a never-was) and resumed her conversation with her previously-blacked-out-now-rescued copywriter friend. A few hours later, she told me, "Hey, guess what..they like the headline but it's changed a bit, to 'Spreading delight' and the viz is the headline written in butter". Yay. Bravo. Not even a thank you. Fine with me. You see, she has this thing where she likes to jump off the page, never to been seen again on the same topic. She does that regularly and that makes it a pain for me to deal with since I don't know what to do to get her on the same page again. And for that inability, she thinks I'm lame. Very lame. Fine. But there's something about her that irks me to no end, I think she's a liar. The whole thing was made for some purpose. I can't tell a lie from the truth, I'm that slow. But that's what my gut is telling me: She lies and she can't help herself from doing it. "Ey Mikey... I think she likes it." You like it when she lies to you too, huh?