Sweet treatment. I like the choice of font used on this. It looks like a variant of Trebuchet. But I could be wrong. And I would buy a Chevrolet. But what has happened to Opel in Malaysia? Did they change the name from Opel to Chevrolet because Opel sounds like the go to car for cabs? What's wrong with it being cabs? Did they change it due to some sort of licensing rights? Because if I had the dough, I'd buy either a swedish or a german car. A certain german car. Not that it's related to this post because initially I wanted to talk about the choice of font used on the ad, but I prefer a german branded car over an american branded one.
Credits:
Leo Burnett, Budapest
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