Essential Reading For The Inner Creative Director

An admirer of finely crafted anything. Will write and design at the right price.

Published Wednesday, August 09, 2006 by ZFR | E-mail this post

The Creative Revolution (1954-64) was essentially the tussle between design and meaning; between form, beauty and concept; between telling and receiving. In graphic design and advertising it changed everything. Helmut Krone (1925-1996) was a leading seditionary. He started out as a graphic designer who despised advertising -- and finished up as an art director claiming to be a graphic designer, 'the only one in hard-core advertising ,' he said. Krone shaped the two most important ad campaigns ever: for Volkswagen and the 'We try harder.' work for Avis. These two campaigns explored the difference between graphic design and advertising art directionin fact Krone's work defined modern art direction for print. Krone's work has been collected by the Museum of Modern Art and the Smithsonian. He has been inducted into Art Directors' Halls of Fame from New York to Berlin.