A campaign for Opel's diesel engine cars; the headline saying "Opel Diesel. Tested on environment". I'm not sure which country this campaign is made for. From what I could make out of the headline it could very well be for German.
But something doesn't really sit right with me on this one. If you take away the headline, what sort of message will it convey to the audience? Nature as their test lab? What happens to nature when they do that? And that bird? It's there, sitting pretty on that skinny branch being a crash test dummy.
No matter how much I like the execution, the message doesn't get through clear enough with that headline if, by any measure is the correct translation. If it was me, I'd use this headline instead: "Opel Diesel. Minimum impact on nature".
Great shade of yellow on the bird though.
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