An admirer of finely crafted anything. Will write and design at the right price.

Awesomely inspiring retail story: Starbucks

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of More...

Read it while having your cup of coffee.

Gist of what the brand is today:

1998 Howard Schultz had ample reason to be proud of what Starbucks had accomplished during his past 11 years as the company's CEO. The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history by making exceptional coffee drinks and selling dark-roasted coffee beans and coffee-making equipment that would allow customers to brew an exceptional cup of coffee at home.

The Starbucks brand was regarded as one of the best known and most potent brand names in America and the company had firmly established itself as the dominant retailer, roaster, and brand of specialty coffee in North America. It already had over 1,500 stores in North America and the Pacific Rim and was opening new ones at a rate of more than one per day.

Sales in fiscal year 1997 were a record $967 million and profits reached an all-time high of $57.4 million. The company's closest competitor had fewer than 300 retail locations. And since going public in 1992, Starbucks has seen its stock price increase nearly ninefold.

1 Responses to “Awesomely inspiring retail story: Starbucks”

  1. Anonymous Anonymous 

    It's the perfect time to get the right distinctive fishing paradigm. You can enter once a day, every day but win multiple events. Nike Free shoes are perhaps the biggest new technology of Nike new technology. The Nike air max can really be various sizes and colors.

Leave a Reply

      Convert to boldConvert to italicConvert to link



previously on transit


ATOM 0.3 - transit feed

Who links to me

Creative Commons License

All posts are for educational and informative purposes. Should any copyright infringement occur, please inform me and I will remove the said contents as soon as humanly possible. Thank you. Powered by lack of talent but made up by passion and Blogger Templates