They say that when the inspiration strikes, do it.

Here it is.

Done on a Friday night. Posted 2 hours after it's done. VW ought to pay me for this.

The audience is intended for the Golf drivers age group, between 28 - 45 (roughly that is, according to an ad review I read a couple of years ago). The idea is to talk to these men whose eyeballs VW is aiming for using a simple message: a well known fact that the car is simply beautiful. That unlike other auto brands, you don't need a sexy a girl standing next to it to help VW to sell it, that sex, however omnipotent or omnipresent it is, simply isn't what these men are looking for when it comes to a Golf.

The car practically sells itself.

But if I need to tell you this, then you have no business being in advertising in the first place. Just kidding.


Credits:
Art Director: Me.
Copywriter: Me.

Now that you know that I could art direct as well as I write, why don't you offer me a job. Because the place I'm working in right now, bombs.

Edit: The picture belongs to a magazine, it isn't mine. Just so you know that I don't steal copyrighted images for an immediate profit. I'd credit the owner and the mag, but I remember neither the photographer nor the mag. If you've seen the mag or know the photographer, tell them that I used the photo here.