Subaru tries to make a comeback, fails miserably again

An admirer of finely crafted anything. Will write and design at the right price.

Published Tuesday, May 02, 2006 by ZFR | E-mail this post

It took them a bit of time, but snoring Subaru has replied to the CPB Fast/VW campaign. I don't think it'll persuade the fine young men about town to trade their Fast for a Subaru. Would you actually trade-in your Golf for a Subaru? Are you still taking your medication? Just kidding. It sure took them a bit of time, but better late than never, right? The operative word being: late.

Exactly where do you need to go from 0-60 in less than 5 seconds?

Via 3e Lab

VW switched to CPB a couple of months ago after being pimped for 10 years by Arnold, the agency behind their famous "Drivers Wanted" campaign.

A review of the Fast campaign at Business Week + they talk about the history of VW from an advertising/marketing POV.

See the 4 ads here. And please, don't download all the vids while you're at the office, the net is slow enough right now. If you like a couple of 'em, give me a blank CD-R and I'll burn the whole thing just for you. Because I like you. Okay, my people will talk to your people.